Industry News

Mitsubishi Electric Wins ‘Marketing Team of the Year’ at PRNews Awards

PRNews Mitsubishi Marketing Team Photo

On Friday, Sept. 21, Mitsubishi Electric Trane HVAC US (METUS) won the Marketing Team of the Year Award at the 2018 Platinum PR & Agency Elite Awards hosted by PRNews! Each year, PRNews recognizes the past year’s outstanding achievements in communications and marketing at its Platinum PR Awards luncheon. This year’s event, hosted in New York City with ESPN sportscaster Hannah Storm as the keynote, brought together nearly 500 communicators from across the country.

As winner of the Marketing Team of the Year Award, METUS was recognized for establishing an integrated approach to marketing with a strong social media strategy across all channels, positive paid media campaigns.  This led to success in driving leads to our Diamond Contractors. In 2017, we saw a 66 percent surge in our social media following and a 2,490 percent increase in calls to Diamond Contractors thanks to our call-tracking program and expanding digital touch-points.

We are thrilled to be among other great communicators in the advocacy, branding and social media realms. For a full list of the winners and honorable mentions click here. Outstanding job to our marketing team!

Team Members Pictured: Nesby Ingram, Jamie Lorenzut, Alex Kim, Lisa Graham, Steve O’Brien, Mike Smith, Suzanne Rigdon, Ken Brown, Karin Landes, Michelle Robb, DeVynne Starks, Ashley Adams, Latice Mitchell-Lewis, Christina Vann, Sandra Valenzuela & Yvette Daniel

Team Members Not Pictured: Kim Lewis, Heather Buchicchio & Veronica Vasilik