Corporate News

Mitsubishi Electric Championship at Hualālai Kick-Off

Champions Tour - Mitsubishi Electric Championship at Hualalai - Preview Day 3 Our Mitsubishi Electric Championship at Hualālai in Ka’upulehu-Kona, Hawaii, kicks off today, as a part of our longtime sponsorship of the Professional Golf Association (PGA). The golf tournament, which belongs to the PGA Champions TOUR, has drawn the attention of notable golfers such as Mike Reid, Roger Chapman, Joe Daley, Fred Couples, Corey Pavin and many more.

Since our championship at Hualālai began in 1997, the tournament has made a significant impact on Hawaii’s Big Island community, and we hope to continue that tradition today. Over the years, we’re proud to say that nearly $650,000 has been donated to various island charities, including the Rotary Club of Kona, Kealakehe High School and Big Island Junior Golf programs.

As an added incentive to tune in to the Golf Channel, our two new TV commercials will premier for the first time this week alongside the golf tournament. You just might even recognize the faces of these ads – Couples and Pavin – who we’ve taken out of their comfort zone.

Check your local listings for the Golf Channel to catch our new commercials and to see how the showdown on the greens unfolds. To view the commercials on YouTube, click here for Couples’ ad and here for Pavin’s.