Corporate News

Mitsubishi Electric Cooling & Heating Diamond Leadership Conference – A Celebration of Customers


On March 2 through 5, Mitsubishi Electric Cooling & Heating held its 2018 Diamond Leadership Conference at Atlantis Paradise Island, Bahamas. The conference brought together more than 500 distributors, manufacturers’ representatives and employees to reflect on the successes of 2017 and strategize for this year.

Participants attended general sessions, discussion groups and breakout sessions presented by Mitsubishi Electric senior executives emphasizing a proven formula and theme for succeeding together: focus, invest, achieve. Breakout sessions included Commercial Products, Commercial Marketing and Programs, Solutions Business Update, Residential Products, Residential Marketing, Residential Programs and Executive Roundtables. Keynote speaker Ryan Estis, a successful business author and motivational speaker, offered insights on how sales leaders can adapt and thrive to win in a 2020 World.

“We’ve put a great deal of energy into building a strong distribution network, offering them the knowledge, training and support they need to provide the quality and innovation they have come to expect from Mitsubishi Electric,” said Mark Kuntz, senior vice president and deputy general manager, Mitsubishi Electric US, Inc.’s Cooling & Heating Division. “Moving forward, we strive to continue strengthening our network and apply best practices in leadership and sales strategies, which in turn will result in even better outcomes.”

Several awards were also presented during the conference to recognize the success of channel leaders in areas of sales, market development and service. The categories were Diamond Leader of the Year Award, Business Unit Diamond Leader Award, Crowning Achievement Award and Crowning Achievement Millionaires Club.

This year’s prestigious Diamond Partner of the Year Award, which honors channel leaders that have performed above all others, was awarded to Homans Associates, Wilmington, Massachusetts.

Mitsubishi Diamond Partner of the Year Award
Diamond Partner of the Year Award went to Homans Associates. From left to right: Mark Kuntz, ME; Atsuhiro Yabu, ME; Tom Dowling, ME; Rich Iandoli Homans; Mike MacDonald, Homans; Mark Potenza, Homans; Ron Young, ME; Mike Sanok, ME; Scott DePinto, Homans; Steve O’Brien, ME

The Business Unit Diamond Partner Awards are presented to channel leaders in each of Mitsubishi Electric’s five business units. This year a few business units awarded multiple winners.

The following companies were recognized in 2018:

Central – Commercial The Habegger Corporation Cincinnati, Ohio
Central – Residential The O’Connor Company Wichita, Kansas
Northeast – Residential Bell/Simons Hartford, Connecticut
Northeast – Commercial Homans Associates Wilmington, Massachusetts
South Aireco Supply, Inc. Laurel, Maryland
Southwest – Residential Johnson Supply Houston, Texas
Southwest – Commercial Gulf Coast Air Systems LLC Lafayette, Louisiana
West – Residential Gensco, Inc. Tacoma, Washington
West – Commercial Air Treatment Corporation Brea, California

Forty-three Crowning Achievement Awards and 23 Crowning Achievement Millionaires Club Awards were also presented at the 2018 Diamond Leadership Conference.