Industry News

Industry News: Is the Grass Really Greener for Green Homeowners?

February 20_Green Homeowners Survey Image
Are green homeowners really satisfied with their decision? Based on the results from a recent survey conducted by GuildQuality and commissioned by the National Association of Home Builders (NAHB) – they are. The survey was sent to 187 single-family, townhome and condominium homeowners who have purchased a National Green Building Standard-certified home in the past three years.

The results were pretty clear. Ninety-four percent of the homeowners said they would recommend a green home to a friend and an impressive 92 percent said they would purchase another green home. That’s not all though, as green homes scored pretty high in other aspects as well:

  • 71 percent believe that green homes are higher in quality.
  • 65 percent strongly agreed that having an energy-efficient home was an important factor in deciding to build or buy their home.
  • 55 percent knew their home may have cost more but felt the benefits outweighed the cost.
  • Low utility bills, energy efficiency and insulation are the qualities that green homeowners are most satisfied with.

At Mitsubishi Electric, we’ve always been strong supporters of green building and energy efficiency, so it’s nice to see that, in this case, the grass really is greener.

Click here for a recap of the survey in ECOBUILDING Pulse. For the full survey results, visit