Corporate News

Diamond Contractor™ Conference: Day 2 Recap

We just wrapped up our second and final day of the Diamond Contractor™ Conference and we can officially declare this session a success! As we mentioned in an earlier post, the event was sold out. Every part of the conference was packed with some of our most successful Diamond Contractors who used the event to network and get ideas on how to grow their business. Here’s a breakdown of Day 2 of the conference:

IMG_6010This morning kicked off with a keynote speech from Weldon Long called “The Power of Consistency.” In 2003, Weldon walked out of prison after spending most of his life jobless and in and out of prison. He started a small HVAC company and grew sales to $20,000,000 in just 60 months, earning a spot on Inc Magazine’s 2009 list of “fastest growing privately held companies in America.” Weldon’s keynote address today covered tips to achieving the three components of success. According to Weldon, success is a simple process that involves three key components: deciding what success looks like, figuring out what it will take to achieve that goal, and working consistently every day to make that goal happen.

Weldon also announced a new initiative he’s undertaking with us, where he’ll deliver two-day intense workshops to Diamond Contractors. In these workshops, he’ll share his secrets to business success in more detail, counseling contractors directly on how to improve their specific business and answering their questions. Starting in the Northeast in 2014, this program will soon be available to Diamond Contractors across the country.

After Weldon’s keynote, the contractors divided into groups and attended five breakout sessions Here’s a roundup of today’s breakout sessions covering everything from calculating a bid to increasing sales and social media presence.

Maximizing Profits with Ductless Ductless

In his presentation “The Economic Power of Ductless: Getting More Material to Labor with Mitsubishi Electric Guidelines,” Richard Harshaw, president, Lodestar Consulting Systems, taught the contractors a new bid calculation formula that is most appropriate for ductless systems and will help them to bid ductless systems at a lower price than unitary systems with higher profit margins.

Developing Sales Expertise

Joe Crisara, sales coach and sales training educator for, led a workshop called the “Science of Selling.” In his presentation, Joe shared tips with the contractors on how to add sales expertise to their product expertise by getting to know potential customers and offering them multiple solutions.

Sharpen Marketing Skills

Regional BU marketing managers, Patty Gillette, Northeast BU and Lee Bergstrom, Central BU, worked with the contractors on how to maximize their local marketing initiatives. They also unveiled a new turnkey marketing program, which will debut in 2014.

Present a Sales Opportunity

In his energy-packed presentation, “Creating an Opportunity to Buy,” John Kennedy, who owns his own consulting firm, John Kennedy Consulting, shared tips on creating an atmosphere and an attitude for success from within the company that will translate into a positive attitude on sales calls. According to John, one of the keys to a company’s success is to create what he calls a “line of one culture.” He defines this as the “ability to create a solid and unified force of people and energy focused on accomplishing the same mission.”

Jennifer Bagley, professional speaker, business strategist, CEO of Dynamis International and CI Web Group worked with contractors to help them determine how social media and digital marketing might benefit their businesses. Her seminar, called, “How to Leverage Technology to Convert Time Into Cash,” discussed the timesaving benefits of maximizing your company’s web presence and increasing sales through engaging with potential customers online.

We wrapped our conference the same way we began it: with a learning exercise from speaker Tony Jeary, who helped Diamond Contractors clarify their goals and focus on implementing all that they learned in the conference.

At Mitsubishi Electric, our Diamond Contractors are a critical asset to our organization. We’re thrilled that this event has been such a success. We are so appreciative to all of our Diamond Contractor™ attendees. And, to those who are planning to join us for the second session, we look forward to seeing you in October!