As we mentioned earlier, today marked the start of our two-day Diamond Contractor™ Conference.
The conference kicked off as a celebration of our “Year of the Contractor,” a 12-month initiative in which we are renewing our commitment to developing the most extensive, most qualified network of contractors in the industry. More than 170 Diamond Contractors from across the country were in attendance as the day kicked off with a series of presentations that were all about educating attendees on our latest initiatives and sharing tips to help grow their businesses.
Here’s a recap of Day 1 of the Diamond Contractor™ Conference:
Motivational speaker, Tony Jeary, opened the conference bright and early this morning with an introduction and overview of the day’s events, followed by a welcome and sales update from our Vice President of Sales, Bud Nardello.
John Wright, manager of residential contractor development, announced several new initiatives for the Diamond Contractor™ Program, including a new extended warranty program, new contractor communication initiatives and the launch of the Double Diamond Contractor™ Program. A step up from our current Diamond Contractor™ program, the Double Diamond Contractor™ Program will launch in 2014 and will involve additional benefits and demand even more expertise than our current Diamond Contractor™ Program.
Christina Thrift, marketing manager for our Southwest Business Unit (BU) announced our new fall incentive program (more on that later this week). Based on a previous Southwest BU incentive, the program was so successful in that region that it is now being offered to contractors nationwide. John Bart rounded out the product-centered portion of the day by outlining product applications and solutions for our systems.
Tony Jeary took the stage for the second time today to deliver a presentation called, “Building Your Business: 15 Best Practices for Putting Theory into Action for Results.” Tony has been a mainstay at many of our events over the last few years, and his ability to motivate top achievers to maximize their success is instrumental to helping further our Diamond Contractors’ businesses. The presentation included tips on how to develop a strategic plan, vision and performance standards for an organization, how leaders can determine how to best spend their time and how to best delegate authority to maximize success.
Joe Mastroianni, an advertising consultant, ended the presentation portion of the day with a recap of our advertising program complete with tips for our Diamond Contractors on how to make the most out of their advertising dollars. He also gave attendees a sneak preview at some of our upcoming ads.
Check back tomorrow for updates on Day 2 of the conference where attendees will be treated to a unique keynote speaker and will attend informative breakout sessions.
Also, be sure to check in with us on Twitter and Facebook for even more updates. And, as a reminder, if you’re a contractor and want to learn more about the benefits of our Diamond Contractor™ Program, please contact your local Mitsubishi Electric distributor.