Last week, there was a big reveal! John Wright, manager of the Diamond Contractor™ program, announced changes to the program effectiveJanuary 1, 2016. He noted the need for change; what started as a small group of contractors 23 years ago has grown into a network of over 3,000 top-notch pros around the country. So many Diamond Contractors out there is great news, but it can complicate a homeowner’s task of deciding who to work with. Wright said, “For the last two and a half years, we’ve been working to establish a tiered program. The goal is to give you the best tools and resources to sell our best-in-class products.”
That tiered program, launching in about two months, will have three levels of achievement: Diamond Contractor, Diamond Contractor Preferred and Diamond Contractor Elite. Using warranty registrations, we’ll track the number of systems each contractor purchases. That number will be considered alongside five key performance indicators – marketing, training, service, sales and customer satisfaction – to determine which tier a contractor has achieved.
Once contractors have been identified as earning a certain tier, they’ll be able to advertise themselves to customers as tier members. Contractors will be able to use a tier’s logo on a truck wrap, for example. Contractors can also move higher up in search results on our Comfort website, and will eventually have icons/badges associated with their offerings (e.g., financing).
Finding customers can be hard. Helping customers find you can be even harder. We’re eager to launch our revamped Diamond Contractor Program, and in doing so help and celebrate our best contractors.