Corporate News

Continued Growth in the Industry Requires Growth Within the Company


June 13_New BU Directors Image

To accommodate the increasing demand for our products, we recently transformed our U.S. sales organization. We created two new positions in our national sales structure — director of sales operations and director of each of our six Business Units (BUs) — and promoted seven employees to fill them.

J.R. de la Cruz is our first-ever director of sales operations, having most recently held the title of senior manager of sales operations. He oversees all sales activities and plays a vital role in managing sales operations, including strategy, process, reporting, analysis and training.

We’ve promoted Bob Farmer, Dan Keck, Doug King, John Matson, Doug Romeo and Rey Benzor from managers to directors of the Southwest, Central, South, Northeast and International BUs, respectively. These Business Unit directors each oversee the sales operations of their respective BUs. To give them a hand, we’ve also created separate residential and commercial managerial positions for each unit.

We’re confident that these newly appointed directors will not only greatly improve the efficiency of our sales structure, but will also support our growth objectives and help position the Division for future success. Congratulations to these seven on their new positions!