How does Mitsubishi Electric make comfort personal for contractors? Come see us at Comfortech 2015 and find out.

The annual event, held this year from September 15-17 in St. Louis, highlights the latest products and trends that are dictating the future of the HVACR, hydronics and plumbing industries. We’re on the exhibition floor (Booth 896) showcasing our innovative HVAC solutions that are not only improving consumers’ lives but boosting contractors’ profitability.

Innovative technologies are just one piece of the HVAC business puzzle. Comfortech also hosts educational sessions that equip contractors with the sales tools and industry knowledge needed to thrive in the business environment. “The Road to Wow More Customers” session, among others, focuses on effective ways to reach and attract customers. Other sessions will provide insight on new codes and regulations that are changing the HVAC landscape. Kevin Miskewicz, our senior manager – commercial marketing, will participate in a panel at 9 a.m. on September 17 alongside contractor Zack Mitchell of Westland Heating and Air Conditioning. “Opportunities with VRF Systems” will focus on the strengths, capabilities and misconceptions of using Variable Refrigerant Flow technology in residential and light commercial applications.

Jim Morris, athlete, author and inspiration for the Disney blockbuster movie “The Rookie,” and marketing guru Kelly McDonald will deliver the keynote speeches. Jim will discuss the importance of being a leader and a follower. Kelly will share the importance of differentiating from the “sea of sameness” in today’s crowded marketplace.

If you’re heading to the Mound City this week, stop by Booth 896 to learn how we can give you a leg up on the sales competition this fall!