Posts tagged ‘TV’

July 7, 2015, 10:45 am

Featured on PowerHouse TV: “Building in Comfort”

We teamed up with Alliant Energy in April to inform homeowners about our energy-, cost- and space-saving HVAC solution. We recently got together again to show how any homeowner can experience the benefits of our ductless systems.

Whatever the job calls for – a single-room application or a whole-home solution – our ductless systems will deliver. Watch the PowerHouse segment below to learn more:

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June 30, 2015, 6:21 pm

Worry About Your “Monthaversary,” Not Your HVAC

Scary movies and parking gates can cause unexpected, uncomfortable situations. Forgetting an anniversary can, too. What shouldn’t? An HVAC system.

Monthaversary” features professional golfer, Fred Couples, in an uncomfortable situation. Homeowners can be uncomfortable when their HVAC systems fail to keep them cool in the summer. We can put you back in your comfort zone with the right system.

No need to remember to adjust the thermostat on a hot summer day. Our systems maintain the desired temperature. If a homeowner forgets to turn the system off before a week-long vacation, no problem – they can control their systems remotely from any Internet-enabled device with a RedLINK™-enabled controller.

Watch ‘Monthaversary’ to hear why our systems are ideal for the preoccupied customer.

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May 27, 2015, 1:55 pm

Check Out Our New “Water Works” Commercial

Why would you turn on the water in your whole house just to get a drink from the kitchen faucet? That’s the question our newest commercial poses to viewers. “Water Works” shows the inefficiency of traditional HVAC systems that require homeowners to wastefully cool and heat their whole home in order to be comfortable in the one room they’re in. Our Variable Refrigerant Flow (VRF) zoning systems allow homeowners to make comfort personal and choose which rooms to cool and heat and to what comfort level.

Watch “Water Works” below and keep an eye out for it on HGTV and other major TV networks!

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April 9, 2015, 12:35 pm

ME on PowerHouse TV

Window A/C units, oil furnaces, boilers and forced-air systems have one thing in common: they just don’t do the job anymore. We still see them in homes today because many homeowners do not know there’s a better option out there. The Central BU recently teamed up with Alliant Energy to change that.

In a PowerHouse episode, one of our area sales managers, Andy Senti, and Contractor Tim Stecklein of Colony Heating and Air Conditioning, explain how ductless solves a laundry list of HVAC challenges – both for homeowners who use them and contractors who install them.

Check out the 6-minute segment below to hear what they say separates our technology from the rest of the ductless HVAC pack.

March 31, 2015, 6:51 pm

New Commercials Feature PGA’s Finest

Fred Couples was caught out of his comfort zone in our ‘Scary Movie’ commercial. In our latest TV ad, we’ve featured another Mitsubishi Electric-sponsored golf pro – Corey Pavin.

Watch the commercial below to see Corey come face-to-face with an uncomfortable but not uncommon scenario – getting stuck at a parking gate.

Keep a lookout for ‘Parking Gate’ on major cable networks. Stay tuned for two more ads in April featuring our PGA friends and Mitsubishi Electric aficionados, Fred Funk and Fred Couples!

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February 11, 2015, 5:33 pm

“Ask This Old House®” Features Mitsubishi Electric

ASK-logo-2013We’re thrilled to announce that our ductless zoning systems will be featured on “Ask This Old House®.” The episode feeds on Thursday, February 12.

The episode’s featured home, located just north of Boston, installed our MXZ multi-zone system along with four indoor units, to provide superior cooling and heating throughout the home. Additionally, the home’s finished basement living area features our MSZ-FE single-zone system for individualized comfort. We’re proud to be part of such an exciting installation and look forward to viewing the finished product.

Click here to see when the episode is airing in your area. If you’re unable to catch the episode, be sure to check out the online version, which airs Sunday, February 15.

January 22, 2015, 5:14 pm

New Commercial Airs Today!

Some people thoroughly enjoy experiencing the fear, surprise, suspense and mystery that make up a great horror story. Others find these elements frightening and uncomfortable to watch.

Our new TV commercial catches golf pro Fred Couples in the latter situation to show, in contrast, that homeowners are always in their comfort zone with our ductless systems. Our technology makes comfort personal and gives homeowners precise control over their space.

Keep a lookout for our ‘Scary Movie’ commercial on major cable and network channels. Can’t wait? Check out the commercial now on YouTube:

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November 6, 2014, 2:38 pm

H2i MSZ-FH Featured on The Weather Channel


Last week, This Old House announced our Hyper-Heating INVERTER™ (H2i®) MSZ-FH model as one of its Top 100 Products of 2014. This morning, the magazine featured our award-winning cooling and heating system in a special segment on The Weather Channel. The folks at This Old House demonstrated the H2i MSZ-FH heat pump and other Top 100 products to give weather gurus insight on the best home products for the upcoming winter season.

Missed the airing this morning? No worries. Check out the segment online.

June 11, 2014, 3:57 pm

Mitsubishi Electric and MLB Team Up!

June 11_MLB Ad Program ImageWe’ve teamed up with Major League Baseball (MLB) in 11 cities for our latest marketing campaign and are sharing our cooling message with sports fans this summer.

Our newest TV commercial, “Cat Tricks,” airs during select MLB games throughout June on local Fox Sports channels. The commercial encourages viewers to go to to learn about the benefits of our systems and how to buy them. The website conveniently generates a list of Mitsubishi Electric contractors in the area so all the homeowner needs to do is pick up the phone and call. Participating contractors are forwarded leads from interested consumers who visit the website and, what’s more – a shoutout to a lucky contractor appears in the commercial itself!

Keep a lookout for “Cat Tricks” if you’re a fan of one of the 11 MLB teams participating in this summer’s campaign or if your team has a match up with one of them this month.

  • Atlanta Braves
  • Baltimore Orioles
  • Boston Red Sox
  • Chicago White Sox
  • Cincinnati Reds
  • Houston Astros
  • Kansas City Royals
  • Los Angeles Angels
  • Philadelphia Phillies
  • Seattle Mariners
  • St. Louis Cardinals

The commercial airs in June, but the website will remain live through August 2014. Contact your Mitsubishi Electric Area Manager or distributor for more information on the campaign and upcoming Mitsubishi Electric-sponsored events for contractors at the ballpark.

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May 2, 2014, 12:19 pm

The Vanilla Ice Project: Round 2

April 25_Vanilla Ice Project 1 ImageIf you missed last week’s episode of the popular DIY Network program “The Vanilla Ice Project,” you’re in luck! A new episode airs this weekend.

What: “The Vanilla Ice Project
Where: DIY Network
When: Saturday, May 3, 10 p.m.
Why: The show picked our ductless air-conditioning system to retrofit several rooms of a Palm Beach mansion.

As we mentioned last week, this season of “The Vanilla Ice Project” follows famous 90s rapper Rob Van Winkle (a.k.a. Vanilla Ice) as he renovates a Palm Beach mansion. The episode airing this Saturday, called “Shift Into Gear”, tells the story of the garage and workshop remodel. Vanilla Ice turns a once forgotten space into a finished, practical and conditioned part of the home.

Diamond Contractor Robert R. McGill Air Conditioning, Inc., Lantana, Fla., again assisted us on this project. Many thanks to the McGill team!

What did you think of the episode? Sound off in the comments.

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