Posts tagged ‘Eco Pulse’

March 19, 2015, 11:12 am

The Landscape Is Green…But It’s Shifting

Source: Asia Green Buildings

Source: Asia Green Buildings

The past decade has seen countless studies reaffirm the bright future of green. The number of passive and net-zero projects rises each year and LEED® plaques now adorn building after building. It’s safe to say that the market’s desire for green is here to stay– but recent industry studies have revealed a more nuanced mindset.

A key component to this nuance is the idea that people no longer just want green products, they now want green companies. The Shelton Group’s latest Eco Pulse study found that “corporate commitments to sustainability are becoming a baseline criterion for product consideration.” A label on a product doesn’t cut it anymore; people want proof that companies are authentically dedicated to sustainability. For companies like us that already embody this dedication, these Eco Pulse findings are good news.

They’re not all good news, though: “Respondents reported fewer sustainable activities on average last year, and only 27 percent reported high activity levels (down from 34 percent last year).” In short, green purchases are down.

These contrasting trends represent a conflicted mindset among consumers: an emerging interest in supporting green companies but a hesitation to put money down. Perhaps people are re-evaluating how they define a sustainable purchase and investment. Perhaps the country’s emergence from a multi-year recession has changed purchasing habits. It’s unclear what has caused this shift.

What we do know is what this shift means going forward. It means companies will have to practice what they preach. It means the leaders in the industry will be the ones offering green products and implementing green practices in their corporate environments. It means the building landscape is changing.

Written by MitsubishiHVAC
Comments Off
Free Viagra Samples