Posts tagged ‘advertising’

August 11, 2015, 12:23 pm

New Innovation Introduces New Trade Ads

Welcome to a whole new level of efficiency and technology. Recently, we announced our latest innovation in air and water source Variable Refrigerant Flow technology – the L-Generation cooling and heating systems. To highlight the best-in-class efficiency scores that we have been receiving across the board, we decided to launch a national, trade ad campaign that speaks to the forward-thinking builders and developers who are interested in next generation HVAC technology.

Keep your eyes peeled for our ads in the July and August issues of the publications below.

L-Generation Print 54 Efficiency_2Architect
Architectural Products
Architectural Record
ASHRAE Journal
Building Operating Management
College Planning & Management
Commercial Building Products
Consulting-Specifying Engineer
Contracting Business
Design Build IQ
High Performance Buildings
HPAC Engineering
Indoor Comfort News
Medical Construction & Design
Private University Products & News
School Planning & Management
The News

To learn more about how our L-Generation systems can save you energy, money and space, visit

Written by MitsubishiHVAC
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March 3, 2015, 12:02 pm

New Ad Hits the Stands

“When was the last time someone admired the design of your HVAC system?” Our latest commercial print advertisement poses this question and gives readers a rundown of what makes our Variable Refrigerant Flow (VRF) zoning systems something to admire. To find out what separates us from the rest of the HVAC pack, be on the lookout for the ad in the March and April issues of the publications below!

March 3_New Commercial Ad Image

  • Architect
  • ASHRAE Journal
  • Building Operating Management
  • Chain Store Age
  • College Planning & Management
  • Commercial Building Products
  • Consulting-Specifying Engineer
  • Contracting Business
  • Engineered Systems
  • Health Facilities Management
  • High Performance Buildings
  • HPAC Engineering
  • Medical Construction & Design
  • Multifamily Executive
  • RSES Journal

To learn more about our industry-leading products, visit

Written by MitsubishiHVAC
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August 14, 2014, 10:42 am

Keep an Eye Out for Our Newest Ad!

We recently rolled out a nine-month-long print trade ad campaign highlighting installations that feature our industry-leading Variable Refrigerant Flow (VRF) zoning technology. The ads highlight VRF zoning’s unique solutions for solving difficult design challenges in urban areas throughout the country. Our newest print ad features Chandler City Hall, Chandler, Arizona, a five-building, 137,000-square-foot civic center that needed the perfect HVAC system to provide critical cooling for the building’s server rooms and data closets. The center became one of only 24 city halls in the U.S. to receive LEED® Gold certification from the U.S. Green Building Council after the installation of our VRF zoning systems.

Look for the ads in upcoming issues of ARCHITECT magazine. Click here to learn more about Chandler City Hall.

Written by MitsubishiHVAC
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September 11, 2013, 4:57 pm

Diamond Contractor™ Conference: Day 2 Recap

We just wrapped up our second and final day of the Diamond Contractor™ Conference and we can officially declare this session a success! As we mentioned in an earlier post, the event was sold out. Every part of the conference was packed with some of our most successful Diamond Contractors who used the event to network and get ideas on how to grow their business. Here’s a breakdown of Day 2 of the conference:

IMG_6010This morning kicked off with a keynote speech from Weldon Long called “The Power of Consistency.” In 2003, Weldon walked out of prison after spending most of his life jobless and in and out of prison. He started a small HVAC company and grew sales to $20,000,000 in just 60 months, earning a spot on Inc Magazine’s 2009 list of “fastest growing privately held companies in America.” Weldon’s keynote address today covered tips to achieving the three components of success. According to Weldon, success is a simple process that involves three key components: deciding what success looks like, figuring out what it will take to achieve that goal, and working consistently every day to make that goal happen.

Weldon also announced a new initiative he’s undertaking with us, where he’ll deliver two-day intense workshops to Diamond Contractors. In these workshops, he’ll share his secrets to business success in more detail, counseling contractors directly on how to improve their specific business and answering their questions. Starting in the Northeast in 2014, this program will soon be available to Diamond Contractors across the country.

After Weldon’s keynote, the contractors divided into groups and attended five breakout sessions Here’s a roundup of today’s breakout sessions covering everything from calculating a bid to increasing sales and social media presence.

Maximizing Profits with Ductless Ductless

In his presentation “The Economic Power of Ductless: Getting More Material to Labor with Mitsubishi Electric Guidelines,” Richard Harshaw, president, Lodestar Consulting Systems, taught the contractors a new bid calculation formula that is most appropriate for ductless systems and will help them to bid ductless systems at a lower price than unitary systems with higher profit margins.

Developing Sales Expertise

Joe Crisara, sales coach and sales training educator for, led a workshop called the “Science of Selling.” In his presentation, Joe shared tips with the contractors on how to add sales expertise to their product expertise by getting to know potential customers and offering them multiple solutions.

Sharpen Marketing Skills

Regional BU marketing managers, Patty Gillette, Northeast BU and Lee Bergstrom, Central BU, worked with the contractors on how to maximize their local marketing initiatives. They also unveiled a new turnkey marketing program, which will debut in 2014.

Present a Sales Opportunity

In his energy-packed presentation, “Creating an Opportunity to Buy,” John Kennedy, who owns his own consulting firm, John Kennedy Consulting, shared tips on creating an atmosphere and an attitude for success from within the company that will translate into a positive attitude on sales calls. According to John, one of the keys to a company’s success is to create what he calls a “line of one culture.” He defines this as the “ability to create a solid and unified force of people and energy focused on accomplishing the same mission.”

Jennifer Bagley, professional speaker, business strategist, CEO of Dynamis International and CI Web Group worked with contractors to help them determine how social media and digital marketing might benefit their businesses. Her seminar, called, “How to Leverage Technology to Convert Time Into Cash,” discussed the timesaving benefits of maximizing your company’s web presence and increasing sales through engaging with potential customers online.

We wrapped our conference the same way we began it: with a learning exercise from speaker Tony Jeary, who helped Diamond Contractors clarify their goals and focus on implementing all that they learned in the conference.

At Mitsubishi Electric, our Diamond Contractors are a critical asset to our organization. We’re thrilled that this event has been such a success. We are so appreciative to all of our Diamond Contractor™ attendees. And, to those who are planning to join us for the second session, we look forward to seeing you in October!

September 10, 2013, 4:41 pm

Diamond Contractor™ Conference: Day 1 Recap

As we mentioned earlier, today marked the start of our two-day Diamond Contractor™ Conference.


The conference kicked off as a celebration of our “Year of the Contractor,” a 12-month initiative in which we are renewing our commitment to developing the most extensive, most qualified network of contractors in the industry. More than 170 Diamond Contractors from across the country were in attendance as the day kicked off with a series of presentations that were all about educating attendees on our latest initiatives and sharing tips to help grow their businesses.


ConferencePhoto Day 1.

Here’s a recap of Day 1 of the Diamond Contractor™ Conference:


Motivational speaker, Tony Jeary, opened the conference bright and early this morning with an introduction and overview of the day’s events, followed by a welcome and sales update from our Vice President of Sales, Bud Nardello.


John Wright, manager of residential contractor development, announced several new initiatives for the Diamond Contractor™ Program, including a new extended warranty program, new contractor communication initiatives and the launch of the Double Diamond Contractor™ Program. A step up from our current Diamond Contractor™ program, the Double Diamond Contractor™ Program will launch in 2014 and will involve additional benefits and demand even more expertise than our current Diamond Contractor™ Program.


Christina Thrift, marketing manager for our Southwest Business Unit (BU) announced our new fall incentive program (more on that later this week). Based on a previous Southwest BU incentive, the program was so successful in that region that it is now being offered to contractors nationwide. John Bart rounded out the product-centered portion of the day by outlining product applications and solutions for our systems.


Tony Jeary took the stage for the second time today to deliver a presentation called, “Building Your Business: 15 Best Practices for Putting Theory into Action for Results.” Tony has been a mainstay at many of our events over the last few years, and his ability to motivate top achievers to maximize their success is instrumental to helping further our Diamond Contractors’ businesses. The presentation included tips on how to develop a strategic plan, vision and performance standards for an organization, how leaders can determine how to best spend their time and how to best delegate authority to maximize success.


Diamond Contractor™ Conference Day 1Joe Mastroianni, an advertising consultant, ended the presentation portion of the day with a recap of our advertising program complete with tips for our Diamond Contractors on how to make the most out of their advertising dollars. He also gave attendees a sneak preview at some of our upcoming ads.



Check back tomorrow for updates on Day 2 of the conference where attendees will be treated to a unique keynote speaker and will attend informative breakout sessions.


Also, be sure to check in with us on Twitter and Facebook for even more updates. And, as a reminder, if you’re a contractor and want to learn more about the benefits of our Diamond Contractor™ Program, please contact your local Mitsubishi Electric distributor.

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