October 1, 2013, 1:39 pm

Ductless on Every Job: Empty Nesters

October 1_Ductless on Every Job - Empty Nesters Image 1Earlier this month, we announced the launch of our Ductless on Every Job campaign, which aims to encourage contractors to consider ductless as a solution on every call. On the blog, we’re running biweekly posts that focus on specific installations or situations where contractors can offer ductless as a home comfort solution. This week, we’re focusing on empty nesters.

When kids go off to college or move out of the house, there aren’t as many rooms being used every day. Empty nesters don’t want to waste energy and money by cooling and heating unoccupied areas of the home. Many end up having to face the decision of downsizing to a smaller house or condo. However, according to an article on CNBC.com, “Here’s Why Downsizing is Tempting for Empty Nest Boomers,” not all empty nesters want to move. Just 29 percent of Americans ages 50 to 64 plan to move in the next five years, with a minority intending to move to a smaller home. They’ve spend a large part or sometimes their whole lives in one home and have made lots of memories over the years with family and friends between the walls. For people facing this dilemma, the ideal solution would be to have the ability to control how much of the home’s energy is being used and where it’s going to. When presented with an empty nester situation on a sales call, contractors should be sure to tell the homeowners about the ideal solution – zoning with ductless systems.

October 1_Ductless on Every Job - Empty Nesters Image 2The zoning capabilities of ductless systems give homeowners individual control over the temperature in each room. Ductless technology focuses on providing conditioned air to individual rooms or living spaces rather than on one central air system for the entire house, making ductless more energy-efficient than traditional ducted HVAC systems. This means that homeowners and parents can turn off the units in their kids’ rooms when they’re away and easily turn them back on again when they come home for a visit. And, according to the U.S. Census Bureau, the number of 18-34 year olds living at home with their parents is on the rise, so your customer will still have a home big enough to live comfortably should their son or daughter decide to move back in.

Our ductless systems give empty nesters a win-win situation: they can save energy and money on utilities while continuing to living in their family home, even when the occupants have lessened to just two.

For more information on selling ductless, visit www.ductlessrewards.com.

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