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August 21, 2015, 3:59 pm

Mitsubishi Electric & PGA – A Relationship Built to Last

Pictured Left to Right: Stan Hall, executive director of the Gwinnett Championship Foundation; Larry Nelson, member of the World Golf Hall of Fame; Cayce Blanchard, senior vice president of corporate communications for Mitsubishi Electric US, Inc.; Miller Brady, senior vice president and chief of operations of Champions Tour

We are proud to announce that we’re not only continuing but expanding our sponsorship role of the Champions Tour through 2020!

Our parent company, Mitsubishi Electric US, Inc., will continue to be the title sponsor of the Mitsubishi Electric Championship at Hualalai, a tournament that kicks off the Champions Tour each year and boasts the second-longest span at one venue in Tour history. Starting this year, corporate will also be the title sponsor of the Mitsubishi Electric Classic – formerly known as the Greater Gwinnett Championship, of which we’ve been the presenting sponsor since 2012.

Our relationship with the PGA has been a fruitful one from the beginning eight years ago. Since 2007, we’ve aligned ourselves with golf pros and humanitarians Tom Watson, Fred Couples, Fred Funk, Corey Pavin and Miguel Angel Jimenez. We’ve raised hundreds of thousands of dollars for local charities through Hawaii’s Big Island community and the Gwinnett Championship Foundation. We’ve built a rapport with inspiring members of the community, from patients and families at Children’s Healthcare of Atlanta to active and reserve members of the armed forces.

Our renewed sponsorship marks the first time since 2008 that one company has served as a title sponsor of multiple events in the same season on the Champions Tour, which underscores our loyalty to the PGA and our commitment to its tournament communities.

Written by MitsubishiHVAC
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April 23, 2015, 11:37 am

Greater Gwinnett Championship: All About Golf & Giving Back

The annual Greater Gwinnett Championship wrapped up prematurely on April 19 at the prestigious TPC Sugarloaf in Duluth, Ga. This was the third year in a row that we are the presenting sponsor of the PGA Champions Tour event.

April 23_Greater Gwinnett Championship ImageOur global brand ambassador and animated PGA pro, Miguel Angel Jimenez, aimed to defend his title but it was Olin Browne who ultimately took home the top spot and $1.8 million purse. Browne finished 12-under par, setting a new course record, despite inclement weather throughout the week that resulted in the cancellation of the final round.

Fred Funk and Corey Pavin were also on the course alongside a number of local sports celebrities – including Matt Ryan and Steve Bartkowski, the current and former quarterbacks for the Atlanta Falcons; Kevin Butler, the first kicker inducted into the College Football Hall of Fame; and John Smoltz, former pitcher for the Atlanta Braves.

The Greater Gwinnett Championship is more than just a battle on the fairways and greens, however. It’s an opportunity to give back to Gwinnett County and make significant impacts in the community.

  • Proceeds from the event are given to local charities each year. The 2015 benefitting charities were the Children’s Healthcare of Atlanta and the Gwinnett Medical Center Foundation.

  • Mexican professional golfer and PGA Champions Tour member Esteban Toledo joined us at the Children’s Healthcare of Atlanta, where he autographed toy golf sets, shared a few putting tips and went on-air with THE VOICE at Seacrest Studios, a radio show broadcasted from the Children’s Healthcare of Atlanta that gives children an opportunity to learn about the exciting world of radio and TV broadcasting during their hospital stay. We handed out free tickets to the championship for the children and their families to see the golf pros in action.

  • Active and reserve members of the U.S. Army and U.S. Air Force were at the 16th hole to caddie for – or in some cases, play – alongside the PGA pros. A Patriots’ Outpost with snacks and refreshments was located on the 18th fairway for military members and their families to enjoy.

To hear more about this year’s Greater Gwinnett Championship, check out #GGC2015 on Facebook and Twitter.

Written by MitsubishiHVAC
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March 31, 2015, 6:51 pm

New Commercials Feature PGA’s Finest

Fred Couples was caught out of his comfort zone in our ‘Scary Movie’ commercial. In our latest TV ad, we’ve featured another Mitsubishi Electric-sponsored golf pro – Corey Pavin.

Watch the commercial below to see Corey come face-to-face with an uncomfortable but not uncommon scenario – getting stuck at a parking gate.



Keep a lookout for ‘Parking Gate’ on major cable networks. Stay tuned for two more ads in April featuring our PGA friends and Mitsubishi Electric aficionados, Fred Funk and Fred Couples!

Written by MitsubishiHVAC
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February 12, 2015, 1:26 pm

Meet Our New Global Brand Ambassador: Miguel Ángel Jiménez

February 12_Miguel Jimenez brand ambassador_Image
PGA Tour, European Tour and Champions Tour golfer Miguel Ángel Jiménez is known for his accomplishments and playful personality, both on and off the course. Check out his celebratory dance at the Abu Dhabi Golf Championship to see what we mean. We’re proud to announce that this animated and personable golf pro is now Mitsubishi Electric Corporation’s first ever global brand ambassador.

Miguel proudly wore our corporate logo for the first time at the 2015 Mitsubishi Electric Championship in Hualalai, Hawaii, where he also took the No.1 spot. “Miguel Ángel Jiménez embodies our goal to always strive to achieve ‘something better’ as we continue to innovate and grow,” said Kiyoshi Furukawa, president and CEO of Mitsubishi Electric US, Inc. “His approach to life and each accomplishment demonstrates a passion and commitment we can appreciate and enjoy.”

Mitsubishi Electric has a long-running relationship with professional golf. The company has been a corporate sponsor of the PGA Tour and Champions Tour since 2007. Since 2012, golf pros Corey Pavin, Fred Funk and Fred Couples have been ambassadors for the HVAC division and the faces of some of our TV commercials. We are humbled to add Miguel to the list and to have one of the most distinguished players around the world represent our brand globally.

To learn more about the partnership, click here.

January 17, 2014, 5:27 pm

Mitsubishi Electric Championship at Hualālai Kick-Off

Champions Tour - Mitsubishi Electric Championship at Hualalai - Preview Day 3 Our Mitsubishi Electric Championship at Hualālai in Ka’upulehu-Kona, Hawaii, kicks off today, as a part of our longtime sponsorship of the Professional Golf Association (PGA). The golf tournament, which belongs to the PGA Champions TOUR, has drawn the attention of notable golfers such as Mike Reid, Roger Chapman, Joe Daley, Fred Couples, Corey Pavin and many more.

Since our championship at Hualālai began in 1997, the tournament has made a significant impact on Hawaii’s Big Island community, and we hope to continue that tradition today. Over the years, we’re proud to say that nearly $650,000 has been donated to various island charities, including the Rotary Club of Kona, Kealakehe High School and Big Island Junior Golf programs.

As an added incentive to tune in to the Golf Channel, our two new TV commercials will premier for the first time this week alongside the golf tournament. You just might even recognize the faces of these ads – Couples and Pavin – who we’ve taken out of their comfort zone.

Check your local listings for the Golf Channel to catch our new commercials and to see how the showdown on the greens unfolds. To view the commercials on YouTube, click here for Couples’ ad and here for Pavin’s.

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